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الجمعة، 11 يناير 2019

How To Improve Shareholder Communications

بواسطة : Unknown بتاريخ : 1:13 ص
By Linda Russell


If one manages a big corporation, then he definitely will not be able to ignore the presence of big time investors and shareholders who will participate in company policy crafting. Of course, with all the shareholders present, it is not surprising if there would be some tension between the big number of investors and the board of directors. It is up to the board, specifically the corporate secretary to establish proper shareholder communications to ease the tension.

In order to have better and more transparent communication between shareholders and investors, the first thing that one has to do is make sure that the board of directors know all the investors. Usually, it would be the board of directors and the investors that would have tension because of disagreements in company policy. So the first thing for the corporate secretary to do is identify the shareholders and determine what their goals and vision are for the company.

After identifying all of the shareholders, the next thing to do is to identify all the ones that have the voting power. Take note that there will be investors who are only pumping in money to make capital gains and dividend gains. These ones are the ones who do not have any interest in crafting company policies so one does not need to gather them when unifying the shareholders for a company policy meeting.

Now, when bringing all the voting shareholders in the room, one must make sure that all of them have the same direction and vision. As mentioned, there are some investors that have more voting power than others. As a board member though, one should not only listen to the investors with the most holdings, rather listen to all valid concerns and solutions that come with them.

Now, most of the board members would usually butter up to the investors with the bigger shares. However, this will not help fix the company since it is possible that the one with less shares has more insight. In order to be fair, one has to make sure that he or she listens to the concerns of all investors and sit them down for a compromise.

As mentioned above, an agenda has to be set so that all of the shareholders are on the same page. Now, when crafting the agenda, the corporate secretary has to very specific about the problems that have to be tackled so that the meeting does not deviate into something outside of the specified topics. As continuously mentioned above as well, tackle all the concerns of each investor related to the agenda.

Now, if one cannot handle doing all of that, then a proxy advisor may need to come in. What the proxy advisor can do is to analyze all the data and the entire voting process of the company. From there, they will give the board advice on how to handle the shareholders and how to move about when the voting time comes.

For those who are in charge of facilitating and keeping the shareholders in the room, then make sure to follow some of these tips. Especially for large corporations, controlling the number of shareholders is going to be very difficult. For this reason, one has to know exactly how to do it otherwise things will definitely spiral out of control.




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